Do I need a registered trademark for Amazon Brand Registry?

Amazon now allows you to join the Brand Registry with just a 'Pending' trademark application number (TM status).

What is a 'Listing Hijacker'?

A hijacker is a seller who joins your product listing and sells an unauthorized or fake version of your branded product.

In which class should an e-commerce seller register?

It depends on the product. For example, Class 25 for clothes, Class 3 for cosmetics, or Class 9 for electronics.

Formerly known as Enhanced Brand Content (EBC), it allows you to add rich descriptions and images to your Amazon listings.

Can I stop other sellers from using my brand name in keywords?

Yes, once you have a trademark, using your brand name in backend keywords or ad campaigns by competitors can be a form of infringement.

Do I need separate trademarks for different products?

Not if they fall under the same category (Class). If you sell both shoes and electronics, you may need two classes.

How much does a trademark cost for a startup?

For an MSME/Startup, the government fee is ₹4,500 plus professional charges for search and filing.

Is the Indian trademark valid for Amazon.com (USA)?

No. For selling on Amazon US, you will need a US Trademark registration (USPTO), though the process is similar.

Service

Trademark for E-commerce Sellers

Secure your online brand. We help e-commerce sellers register trademarks to unlock Amazon Brand Registry, stop listing hijackers, and protect their logos.

Why Online Sellers Need Trademarks

Secure your online brand. We help e-commerce sellers register trademarks to unlock Amazon Brand Registry, stop listing hijackers, and protect their logos.

Protect your online listings and brand on Amazon, Flipkart, and Shopify. Mandatory for Amazon Brand Registry and preventing listing hijackers.

Winning on Amazon or Flipkart requires more than just sales—it requires ownership. Get your trademark to unlock premium features and protect your listings from hijackers.

In the world of e-commerce, your 'Listing' is your most valuable real estate. However, without a trademark, you don't truly own that real estate. On platforms like Amazon, competitors can 'hijack' your listing by selling a lower-quality version of your product under your own brand name, stealing your Buy Box and destroying your reviews.

Trademark registration is the only way to gain full control over your online presence. It is a prerequisite for 'Amazon Brand Registry', which gives you access to powerful tools like 'A+ Content' (EBC), 'Brand Stores', and 'Project Zero' (automated counterfeit removal). It also ensures that when you scale from one product to a full line, your brand name is legally secured across all categories.

QuickTaxperts specializes in IP for digital entrepreneurs. We understand the specific needs of Amazon and Flipkart sellers, from selecting the right 'Class' for private labels to ensuring the 'TM' status is obtained quickly to trigger brand protection tools.

Category: IPR
Mandatory for 'A+ Content' and 'Brand Analytics' on Amazon.
Enables the 'Report Infringement' tool to remove unauthorized sellers.
Protects against competitors who use your brand name in their search terms.
Essential for selling 'Private Label' brands internationally.
Unlocks Amazon Brand Registry and A+ Content
Stops 'Listing Hijackers' from selling on your product pages
Exclusive right to your private label brand name and logo
Enables legal protection for your digital product photography

Unlocking Amazon Brand Registry

The ultimate tool for sellers.

A+ Content (EBC): Enhance your listings with professional imagery and formatting to boost conversion.
Brand Protection: Use automated tools to scan and remove counterfeiters before they impact your sales.
Amazon Storefront: Create a dedicated multipage store for your brand on the Amazon platform.
Advanced Ads: Access Sponsored Brands and Video Ads to increase visibility and RoAS.

Documents required

Document requirements vary by entity type, state, premises, and authority. These are the usual groups we verify before submission.

E-commerce TM Checklist: Brand Name or Logo (used in your online listings).; Identity and Address Proof of the seller.; Udyam/MSME Certificate (to save 50% on government fees).; Screenshot of the product being sold online (to prove 'Date of Use').; Signed Power of Attorney.

Process and timeline

Brand Search: Ensuring your private label name is available and doesn't infringe on others.
Application Filing: Filing Form TM-A and obtaining the 'TM' status in 24 hours.
Marketplace Linking: Using the application number to apply for Amazon Brand Registry.
Monitoring: Tracking the application while you use the brand registry features.
R-Status: Final registration after 6-10 months, allowing use of the (R) symbol.

Expert review

Trademark for E-commerce Sellers content is reviewed by QuickTaxperts IPR Team, E-commerce IP Specialists.

Checklist-led review
Document pre-verification
Authority-specific next steps

Frequently asked questions

These quick answers cover common planning questions before you request a checklist or quote.

Do I need a registered trademark for Amazon Brand Registry?: Amazon now allows you to join the Brand Registry with just a 'Pending' trademark application number (TM status).
What is a 'Listing Hijacker'?: A hijacker is a seller who joins your product listing and sells an unauthorized or fake version of your branded product.
In which class should an e-commerce seller register?: It depends on the product. For example, Class 25 for clothes, Class 3 for cosmetics, or Class 9 for electronics.
What is A+ Content?: Formerly known as Enhanced Brand Content (EBC), it allows you to add rich descriptions and images to your Amazon listings.
Can I stop other sellers from using my brand name in keywords?: Yes, once you have a trademark, using your brand name in backend keywords or ad campaigns by competitors can be a form of infringement.
Do I need separate trademarks for different products?: Not if they fall under the same category (Class). If you sell both shoes and electronics, you may need two classes.
How much does a trademark cost for a startup?: For an MSME/Startup, the government fee is ₹4,500 plus professional charges for search and filing.
Is the Indian trademark valid for Amazon.com (USA)?: No. For selling on Amazon US, you will need a US Trademark registration (USPTO), though the process is similar.